Some clothes have a more glorious past and history than you might imagine, so…
Military background
During the First World War, leather jackets were used by German pilots because the texture of leather was universal, in case there was a sudden change in temperature in the cockpit. Functional leather jackets were already worn by American and British pilots in World War II.
"Perfecto" jacket
In 1928, Irwin Schott designed the first motorcycle jacket. Called "The perfecto jacket", named after Schott's favorite cigar company. Almost 100 years later, it became the starting point for many designers looking for an innovative interpretation of jacket design.
The iconic design looked something like this, folded over, with a standard jacket collar and zippers. The latter is still at the top of the trends and you can find it in the BLACK collection:
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With us you will also find a jacket created with a cult design, this time it is made of denim fabric:
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Hollywood
Charismatic characters seen in movies often become objects of inspiration for entire generations. By repeating the clothes of the characters, they try to identify with the romanticized and idealized world behind the silver screen. For the first time, the audience saw a leather jacket on the Hollywood screen in 1953. In The Wild One, a leather jacket was worn by the legendary Marlon Brando, who played a member of a dangerous gang.
The leather jacket became a symbol of rebellion, not only because of fictional movie characters like Brando or Steve McQueen, but also thanks to one of the most outstanding actors of the 50s, James Dean. It was his charisma and teenage angst that was associated with the notion of leather jacket rebellion, and this rebellious persona catered to a mostly young audience.
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Rock N Roll
The second half of the last century was distinguished by subculture aesthetics. The rock music of the 70s and 80s, which was based on bold, non-conformist ideas, became a phenomenon that was best represented by the leather jacket. The latter became a symbol of freedom and individuality for the new generation. During this period, influential rock musicians such as Patti Smith, Joan Jett and Blondie wore this outfit.
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90s fashion
It is important to talk about the aesthetics of the 90s in the context of modern fashion, where the nostalgic return of this decade can be felt in the modern fashion industry. Leather jackets became a new trend in the 90s, especially due to the strong influence of the first generation of supermodels. From Kate Moss to Naomi Campbell and Christy Turlington, they've all embraced the 'off-duty' aesthetic, focusing on simple t-shirts, jeans and, of course, leather jackets. It is this decade that can be described as a turning point, when the leather jacket became a mass-produced product and a staple of pop culture.
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