BARBIE ERA

BARBIE ERA

It's inspiring how the pink of Barbie and the style of Barbie itself come into our lives.

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What is the reason for the recent popularity of the Barbie style? - It all started when Valentino released a collection made only of warm tones of pink, called "Barbiecore" , as a sign of respect to the legendary doll. It was a great collection, loaded with lots of femininity and pink.

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Red carpets and streets were filled with this shade, countless posts related to Barbie's style are made on social networks. It's a fashion trend that's been spotted on celebrities like Lizzo, Florence Pugh, and of course, Barbie star Margot Robbie.

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Barbiecore

The Barbiecore trend is growing and becoming more and more popular thanks to many moments. Greta Gerwig's long-awaited movie "Barbie" will be released in theaters today, in which Margot Robbie will play the role of the iconic doll. According to Lyst's 2022 "Fashion" report, Barbiecore was the top trend of the year, peaking in June 2022 when pictures of Robie dressed as Barbie in all pink were posted.

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Margot Robbie's look went viral and surprisingly, though really, caused a 416% increase in searches for pink clothing.

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Darnell Jamal Lisby, a fashion historian, says that Barbiecore has become a 21st-century fashion staple that has recurred every few years since its early days. "If we hadn't seen the same thing in the early 2000s, we'd just call it a trend, but pink really comes back every few years, in different ways." - says Lisby. Now, the way pink is back is all about Barbie and Barbiecore.

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Fashion historians predict that after the release of the movie "Barbie", the demand for pink will increase even more, so prepare your wardrobe with the magical shade and enjoy watching it around.
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