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The power of flowers

For spring/summer, it's no surprise that we're seeing 60s and 70s-inspired floral prints on clothing. It's a retro-inspired print that refreshes and multifaces an outfit, and today we're going to travel far, deep into the past, from where the most beautiful print began to establish itself in fashion.

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There are few women in this world who can resist the charm of flowers because it has always been a symbol of beauty. You are not alone if you feel happy when you look at flowers. This beauty leads to the release of a large amount of endorphins.

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Follow us to travel back in time...

initially

Floral prints are believed to have originated in the East. The first traders from Asia brought beautiful silk fabrics decorated with exotic flowers. These decorated silks were very expensive, so only the rich could afford them. However, soon in the West they started copying the prints and creating much cheaper versions. One of the first and most popular prints on silk was peonies , a unique flower of China. Here they consider it a national symbol and believe in its magical properties.

16th century

In the 16th century, lace in the form of a flower, which was created to refine the edges of the fabric, became especially popular. People wanted something new in their clothes, and they adopted Venetian lace, which was loved not only by ladies, but also by gentlemen: "Venice selfishly guarded the secret of the method, only many years later did the rest of the world learn how to create lace from exquisite flowers. Thus, Italy was able to pay tribute to the whole civilized world. . Her coffers grew richer and richer from sales of lace in Eastern, Central, and Northern Europe."

Real Point de Venice

Lace insert from the BLACK collection:

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17th century

In 17th-century Persia, prints created with a combination of tulip and pomegranate appeared, which were brought to Italy by merchants from the Ottoman Empire.

Ottoman Textiles from The V&A Islamic Collection

18th century

European flowers, such as chamomile, carnation, and rose , were used to create fashionable silks in the 18th century. In the 1780s, fabrics made of small twigs and small flowers came into fashion in Central Europe.

18th century French silk brocade

A combination of satin and flowers from the BLACK collection:

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19th century

After the end of the Victorian period, a favorite flower that appeared everywhere, including in fashion, was the sunflower.

Sunflower - William Morris (1879)

today

Throughout the 20th century, flowers did not lose their relevance, and they were especially popular in the 60s and 70s. It sounds impossible, but flowers have managed to cross so many millennia and still be fashionable today.

Versace Fall 2023 Ready-to-Wear Fashion Show

Three different sizes of floral prints from the BLACK collection:

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